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Qualitative and quantitative testing in the medical market.
• Focus Groups:
moderating • analysis • questionnaire design • recruiting
• Physicians (Specialties including : Oncology; Cardiology ; Neurology; Internal Medicine; Emergency: Gastroenterology; Surgeons; Infectious Disease; Critical Care; Dermatology; Urology; OB/Gyn; Psychiatry; Anesthesiology and others.
• Consumers
• One-On-Ones
• On-line Focus Groups
• Telephone Surveys
• Convention and Event Interviews.
Name testing for: • memorability • ease of pronunciation • ease of writing • fit-to-concept • negative and positive associations • competitive associations.
