name testing market research
Name Testing Market Research
Focuscore® is our proprietary qualitative market research methodology specifically designed to test name candidates. Using focus groups, one-on-one physician interviews, and online surveys we check to make sure:
• the name is communicating its intended message.
• the name is capable of forging an emotional connection with its audience.
• there are only positive associations with the name.
• there is no confusion with other products.Our Focuscore® online survey is designed to quickly obtain insights into both physician and consumer response to the names. We can conduct our online survey at any point in the process in order to focus the list of potential name candidates.
Patient safety issues are addressed in Medibrand’s Namesafe™ prescription accuracy testing. In order to avoid confusion resulting in medication errors and to assure accurate prescribing and dispensing of medication, name candidates are tested in “real life” settings with physicians, nurses and pharmacists. Medibrand can then make these learnings and insights, in report form, available to the FDA during the approval process.
If your company has already had a name that has been dis-allowed, Medibrand can assist you in developing a strategy for addressing the FDA rejection issues.