Testing Market Research
is our proprietary qualitative market research methodology specifically
designed to test name candidates. Using focus groups, one-on-one physician
interviews, and online surveys we check to make sure:
the name is communicating its intended message.
• the name is capable of forging an emotional connection with
• there are only positive associations with the name.
• there is no confusion with other products.
online survey is designed to quickly obtain insights into both physician
and consumer response to the names. We can conduct our online survey
at any point in the process in order to focus the list of potential
safety issues are addressed in Medibrand’s Namesafe™
prescription accuracy testing. In order to avoid confusion resulting
in medication errors and to assure accurate prescribing and dispensing
of medication, name candidates are tested in “real life”
settings with physicians, nurses and pharmacists. Medibrand can then
make these learnings and insights, in report form, available to the
FDA during the approval process.
company has already had a name that has been dis-allowed, Medibrand
can assist you in developing a strategy for addressing the FDA rejection