Linguistic Evaluation.

Phonetics

The sound of a name has everything to do with it's success in the market. Studies have proven that strong brands are phonetically muscular neologisms (coined names).

For example, during our participation in the naming of Prozac® (Lilly) we determined that the plosive "P" beginning, the morpheme "pro", the fast "z" sound leading to the plosive"k" stop were highly memorable powerful elements bringing connotations of "Strength", "Fast Relief", and "Efficacy".

For more on the importance of sound symbolism, please see our whitepaper: "Teensy and Humongous Inc."

 

Crossing Language Barriers.

Global Namecheck™ is a valuable componant of our linguistic analyses.

We check for connotations, both positive and negative, in 17 languages. This study includes regional dialects, colloquialisms and slang.

Name candidates are also evaluated for pronunciation issues with consumers whose first language is not English.

Similarly, ease of pronounciation assures clear communication of the name between doctor, nurse and pharmacy which may affect patient safety.