case studies
Challenge:
Mentor Pharmaceuticals was introducing a new hyaluronic filler to compete with Restylane and Collagen injections. The compound has a higher purity than the competition and is therefore safer. The name needed to reflect this.Success:
Medibrand created PURAGEN for "pure regeneration." Puragen is becoming a worldwide success in the booming facial aesthetics industry
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Challenge:
Columbia Labs was introducing a new fertility enhancing progesterone gel. The DTC marketing plan called for a trade name that would appeal to both physicians and their patients.Success:
Medibrand developed the name PROCHIEVE: "Pro" for progesterone and "chieve" for achieve – suggesting (while remaining FDA claim compliant) the ability to successfully achieve pregnancy.____________________________________________________________
Challenge:
Columbia Labs developed a new testosterone replacement therapy with a unique delivery system. A name with a masculine and efficacious tone was needed.Success:
Medibrand developed the trade name STRIANT. After conducting Namesafe™ perscription accuracy testing, we determined that Striant was well received by physicians and patients alike. The phonetic attributes of this coined word lend associations of strength and masculinity.____________________________________________________________
Challenge:
Since Orlistat (trade name Xenical) had some serious but avoidable side effects, Roche saw the need for a companion program to educate and suppost patients. A clear tie-in with Cenical was necessary, as well as a warm, approachable tone.Success:
Medibrand developed XENICARE as the clear and most effective name choice for the patient education program and website (served globally). The name is descriptive and synergistic with the Xenical brand, leaving no possibility for patient confusion.____________________________________________________________
