Mentor Pharmaceuticals was introducing a new hyaluronic filler to compete
with Restylane and Collagen injections. The compound has a higher purity
than the competition and is therefore safer. The name needed to reflect
Medibrand created PURAGEN for "pure regeneration." Puragen
is becoming a worldwide success in the booming facial aesthetics industry
Columbia Labs was introducing a new fertility enhancing progesterone
gel. The DTC marketing plan called for a trade name that would appeal
to both physicians and their patients.
Medibrand developed the name PROCHIEVE: "Pro" for progesterone
and "chieve" for achieve – suggesting (while remaining
FDA claim compliant) the ability to successfully achieve pregnancy.
Columbia Labs developed a new testosterone replacement therapy with
a unique delivery system. A name with a masculine and efficacious tone
Medibrand developed the trade name STRIANT. After conducting Namesafe™
perscription accuracy testing, we determined that Striant was well received
by physicians and patients alike. The phonetic attributes of this coined
word lend associations of strength and masculinity.
Since Orlistat (trade name Xenical) had some serious but avoidable side
effects, Roche saw the need for a companion program to educate and suppost
patients. A clear tie-in with Cenical was necessary, as well as a warm,
Medibrand developed XENICARE as the clear and most effective name choice
for the patient education program and website (served globally). The
name is descriptive and synergistic with the Xenical brand, leaving
no possibility for patient confusion.